Sunday, 3 April 2011

Evaluation Presentation



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Friday, 4 March 2011

Evaluation Questions

1)In what ways does your media product use, develop or challenge forms and conventions of real media products?

Before making my magazine,I researched into similar media to familiarize myself with the layout, codes and conventions and how the products are presented. After doing the neccessary research, I found it much easier to create my products as I had inspiration from other products that are on the market today. I tried to add the codes and conventions on my products that are found on the real media ones.
For example, for my trailer I used the different use of shots to resemble a professional film trailer. I was also inspired with the different techniques that are used on a trailer, like using a narrator/voiceover or the use of texr for example. All the convnentions used on my own were inspired from a particular trailers from the film entitled 'The Strangers'.
For my poster, I had to look at other film posters and anlyse the conventions that they show, depicting the ones that are more succssful. I then had to use this techniques on my own products including the magazine front cover. This helped to develop the professionalism in the tasks making them resemble to real media products today.

2) How effective is the combination of your main product and ancillary tasks?

I made sure that I created products that linked together so they could be instantly recognizeable to the audience. For example, the mask in my trailer is the trademark for this movie, so I made sure that this image was found in all 3 products in order to link them together. I made the magazine front cover and the poster hold a very dark undertone which portrayed the genre of the movie. I think when combined, all three products were successful as they all conveyed the same messages.

3) What have you learned from your audience feedback?

When in the process of making all my tasks, I asked for audience feedback through surveys. This helped me to make the appropriate changes to my work in order to not only seem more professional but also be more successful. I learned to take positive criticism and use it effectively on my work. Recieving the feedback from the audience also helped to see new creative ideas to use in my work that I have not used before. This helped to explore new techniques and gain the knowledge on how to use them in further tasks.

4) How did you use new media technologies in the construction and research, planning and evaluation stages?

For the construction of my media tasks, I used the new HD camera's that were available which made sure that my work was produced in the best quality. It also meant the clips that I filmed were easier to upload. Also to makes the ancillary tasks, I used a recent version of Photoshop which meant that my products were very easy to edit and came out the best quality that I had planned to produce.

Saturday, 26 February 2011

Evaluation

The option I chose for my Year 13 Media coursework was to make and produce a film trailer with two ancillary tasks. The two tasks I chose was a film poster and a magazine front cover featuring the film. I chose this particular ancillary task as I am familar with making magazines, but by choosing the trailer, I wanted to set myself a challenge within this task.
I started by planning for my trailer to be of a horror trailer and my target audience to be over 18's. The audience for my trailer will have to be interested in action-packed movies with a lot of intensity.

The first thing I started to work on was the script and the storyboard for the movie. By doing this first, it would widen my perspective on the way my trailer is going to look and what atmosphere it would bring. I drew the storyboard first to give me a mental image of what to work with. By drawing the storybaord first, I could then write an ideal script to use and follow when making the trailer. I did follow this plan and by doing this it allowed me make appropriate changes to the storyboard to improve the narrative. Once I had finalised the storyboard and script, it then allowed to move on with my ancillary tasks.

The first ancillary task I has produced was the movie poster. Due to making the script and the storyboard first, it allowed to see what type of image would be appropriately themed. I decided that the main iconic character should be feautured on the front of the poster, although I did want to leave an idea of mystery behind it. The first plan I came up with was to draw out some mock-ups for my poster. I did this by hand.
The first idea was to have the main character dressed in dark clothing, posing a very dominant look to the audience. However, I then thought that this picture would look much better on the front cover of the magazine. When a movie comes out, the poster is supposed to act as a teaser to the audience to make them interested in going to see it. After the movie has been released, it is then featured on a magazine where the characters are more recognizable. This is when I decided that the face of the main character should not be featured on the poster.

I started to make the poster by taking shots of myself posed in the iconic mask that the main character will be wearing. I used a tripod and a HD camera of my own to take this image. I then uploaded this image on Photoshop CS3 and edited my photo to make it look a lot more dark and mysterious. I used a lot of different filters and layers on the image to create the right effect I was looking for. I edited the photo to look very dark, so much so that the only part of the image that the audience could see was a hand holding the mask loosely. Due to nothing else being in the image, I knew that it already started to raise questions as, you cannot see who or why the person is holding the mask. When the photo was edited and completed, I then decided to look at other posters to see how they are produced professionally. Once doing some research on other posters of the same genre; I knew what features on the poster I could add. The first being the title of the film. I knew that the title had to stand out from the rest of the font featured. In order to successfully acheive this, I had to use a wind effect on the writing, to make this recognizbale to the audience. The style of the writing I created did suit the thiller genre, as the writing was mysterious just like the narrative of the movie. After this I completeed, naming the main actors and actresses in the movie along with a slogan that can be associated with the narrative of the movie which can also be used on radio advertisements, posters, banners and television.

After making the first ancillary task, I then proceeded to make the magazine front cover. The same procedure was used for this project as it was on the poster. First of all, I did research into other film magazines that feature the genre I am working with. After doing this, I work on my mock-ups which I had an idea for already. I then proceeded to take the appropriate pictures for my magazine which I also edited on Photoshop CS3. I wanted to create the same dark effect as I had made on the poster so that the same theme would run throughout both. I used the same font on the magazine as used on the poster so that both would be recognizable from the movie. After creating both items, I conducted a survey between 20 people based on their opinions of both the ancillary tasks. After taking the positive criticism, I then made minor adjustments to both and then proceeded to make my film trailer.

Due to me having all the neccessary work done, I could make trailer with ease. I had made my location accessible along with planning the costume and scenic props. I had found myself an actress to suit the genre and had tested to see whether she could play the appropirate part. Once all these details based on the trailer were finalised; I then began filming with the HD camera's. All the filming was planned so that I had enough footage to edit.
The filming was very successful and it was then time to edit on Final Cut Express Pro. At first, the editing was a little challenging but after picking up the skills fairly quickly, I managed to complete my trailer within the required time.

After completing my trailer, I also showed and surveyed the product to the same people as before to get their opinions. Although I completed my trailer fairly quickly, I did not have much negative criticism and nothing needed to be changed. I was very happy with the success of my trailer and ancilary tasks. I had put a lot of effort and planning into each product and so the work was easier to do than I once thought. The target audience and genre for the movie did change once I was in the process of making the products. The genre changed from a horror to a thriller.

I wouldn't change any large details about my products except to maybe add some more interesting effects the trailer; a little more use of creativity. I am happy with the positive reviews I had on my products and I am happy that I could complete them all in a short space of time due to me having complications with my project at the start.

Sunday, 13 February 2011

My Film Trailer

Here is the trailer I have directed and produced. I have provided a YouTube link:

http://www.youtube.com/watch?v=-QZAVjGQPk0

Wednesday, 9 February 2011

Research into Similar Media

I have researched into similar media previously for my ancillary tasks, but for this post I am going to talk about movie that I have got inspiration from. My first example is taken from the movie: The Strangers

Here is the YouTube link to the official movie trailer:
http://www.youtube.com/watch?v=2lm2hZ50sN4

This was the main movie that gave me inspiration for my own trailer:
The whole style of the trailer is what inspired me to make mine. I think the disruption was build up particularly well and left the audience with a lot of questions. This film is a thriller and that is the genre I am intending to base my trailer around. Both this trailer and the one I am making have the same target audience. It is intended to be made for young adults/adults who are interested in thriller that are full of suspense and twists/ that appear quite clever to the audience. The main codes and conventions of this trailer that I picked out included the lighting, the acting, the editing and the structure.

To begin with the lighting was very bright at the beginning, allow the audience to clearly see what's going on. This helps to establish the equilibrium at the beginning of the trailer. Towards the middle and the end of the trailer, the lighting gradually started to get darker which creating the mysterious atmosphere. This is something that I will have to create in my own trailer.

The acting in this trailer is done well as the expressions on their faces holds the most interest for the audience. This is the reason why I need to pick an actress that show expression very clearly in order to capture the right atmosphere.

The editing in this trailer is done to keep the audience interested. The equilibrium is build up enough so that the disruption seems shocking to the audience. There are many quick cuts and alot of black fades. This is a technique that I need to use in mine, the fades create the right atmosphere due to it being a subtle transition.

The structure of this trailer is done in the right way so it builds up the tension in a subtle way and then it cuts right into the action.

Advanced Portfolio Plan

Plan for the actors/actresses:
The main plan for my actors/characters in the movie was to use someone who can adapt well to a thriller genre. I had to pick someone who can have good expression but also one who can be a likeable character in forde the audience to keep interest. I was only planning to have one actress in the movie and one male actor. However, only one of the characters will reveal thier identity.

Location(s):

The location is going to be a relatively large house. I had already planned where I was going to film before I wrote the script. The house has to be quite big and not on a street with other houses next to it otherwise it wouldn't capture the deserted atmosphere I had hoped to capture. The house has to look a little creepy in the dark but it still has to look like a homely home. The house I chose happens to be one I could gain easy access to as it is in the family. The house isn't accompanied by many other houses on the road, and has a long stretch of fields in front of it so it is normlly very quiet. This particular feature to the house meant that it created a sense of lonliness. The house is quite big inside so that means that filming one actress will leave me with plenty of space. The rooms inside are pretty large in order to film and the bigger the space to use, the bigger atmosphere it will create. Also, this house happens to have many different settings and a good staircase in order to film. This house I had chosen would be perfectly suited to my movie trailer.

Costumes:

Since there is only one main actress in my movie trailer named Katie, (Real name: Misbah) I had plenty of time ot focus on what her costume/make-up would be like. The whole movie is based around this house so she had to be dressed casual. I had to dress Misbah in house clothes, such as a basic cami vest top and jeans or even leggings. I wanted to film in something that made her feel comfortable. The best way to get the right costume for these scenes was by asking her what she felt comfortable in when she was at home. This was done in order to set the right atmosphere. It would have been innappropriate if I filmed my thriller trailer while my actress was dressed in high heels and a dress. The theme would not have matched up to the aim of my trailer.
The make-up on Misbah had to be different to what she would usually wear for filming purposes.The make-up i put on misbah was alot paler than a look she would usually go for. I used a much paler foundation on her skin and eyeliner that was not done particularly neat. This was to capture the state she in throughout the trailer after being chased in her own house. Also the pale foundation was to capture the scared expression on her face.
For the costume of the masked man. The only tweo things I needed were the mask and black clothing. I made sure that the male actor (Justin Burns) wore a big black jacket, with a black t-shirt and dark coloured trousers/jeans. By having the actor dressed all in black, it would mean that the mask he was wearing stood out to the audience and was instantly recognizeable.


Props:

Here is a list of the props I used and what they were used for:

Mask - Main prop for the actor to wear.

Wine Glass - To be smashed on the floor (Disruption in the trailer)

Bottle of Wine - A scene where Misbah is setting down for the night and pouring herslef a glass of wine.

TV - Misbah would be watching the TV on the sofa as part of one of the equilibrium scenes.

Remote - To change the channel and know something is wrong when the TV goes to White Noise

Candles - The candles were for the bathroom scene when Misbah has just taken a relaxing bath. The plan for these candles also was to have her blow it out in a close-up shot and then let the darkness set in. This way I could use this darkness and mix it with a transition. This could be a good use of editing and creatviity.

Robe/Dressing Gown - Misbah relaxing for the night after taking a bath

Knife - Misbah was going to walking/running around te house to threaten the intruder with.

These were the main props that were featured in the trailer.